Brief & Inspiration.
This branding project included a logo identity for a new start-up company who used drones to capture footage for documentaries as well as footage to map out areas of land for architects to build onto.
I was briefed with coming up with a concept that was 'fun' but smart and captured the concept of the drone as well as the filming elements. The logo identity was created through developments of various concepts involving these very elements and born through basing the shape of the logo as a 'house'.
The final brand identity was designed with simplicity and negative space in mind to create a bold logo. Alongside the logo I was also tasked to design the branding material of business cards and banners.