Menschem is an online Pharmaceutical company that distributes medicine, protein powder, fitness & sport gear discretely and specifically for men.

Tasked with branding the company and designing professional yet striking looking stationary, medicinal packaging and merchandise. The logo took a simple creative direction, with the identity being formed through a combination of the male gender sex symbol and a medical cross.

The logo was significant in expressing a smart, strong yet minimal look to carry through the rest of the branding and packaging material. The approach I took for the branding, packaging and merchandise material was to create a simple repeated pattern from the logo identity to work throughout to have a sense of consistency and balance. The colours of blue and white were also significant in creating a clean and crisp design, utilising white space to make a legible and stand out package design.