Brief & Inspiration.

After creating Notre-Boeuf-de-Grace's original brand identity, I was approached again by the owner of the burger chain to re-brand the restaurants after a change of menu and direction.

NBG is a burger chain based in various locations within Canada. They offer upscale burgers, drinks and desserts throughout Greater Montreal.

Tasked with re-branding NBG into not only a burger joint but also a place of breakfast food too, the owner and myself worked together to create a simple, clean and classic brand identity. The logo mark has been designed and developed with the 'breakfast' aspect in mind. Designing an iconic 'egg' style mark on top of a half open burger.

The simplicity from the logo mark, through to the line work and typeface create the ever-lasting and classic brand NBG visioned.

Logo Mark.

Logo Evolution.

Typography treatment.