Brief & Inspiration.
Approached by an new innovative, international food & drinks brand. With their main product being blended drinks such as Milkshakes, Juices, smoothies as well as foods such as crepes and baked items as an ancillary product.
Zoomix wanted a strong brand identity. An identity that was vibrant, simplistic, bold but has a complex layer of meaning behind the simple design.The final outcome was born from the concept and theme given by Zoomix.
A mythical Chinese character known as Pan Gu was a main focus they wanted in the logo. My approach when developing this final design was based around the mythical character in a simplistic manner, using negative space to build the image of the face of Pan Gu.